Nintendo Creators Purgatory: Why YouTubers should think twice before registering for the Nintendo Creators Program

Authors

  • Yvette Ann Walker University of Southern California, Gould School of Law

Keywords:

Nintendo, copyright infringement, fair use, YouTube, game reviews, gameplay, licensing

Abstract

Recently, Nintendo launched the Nintendo Creators Program, designed to share profits generated from YouTube advertising revenue with YouTube creators using copyrighted Nintendo content. While the program is an insightful response to the problems many content rights holders face in policing YouTube for copyright infringement and submitting take down notices, it as has several pitfalls for creators including exposure to censorship, bureaucracy and content use and abuse.

Author Biography

  • Yvette Ann Walker, University of Southern California, Gould School of Law
    Third Year Law Student

References

The Cynical Brit. (2015). Nintendo's Affiliate Program, Fraudulent FarCry 4 Keys from Origin Revoked. Retrieved from https://www.youtube.com/watch?v=t-67CvWTQ0I

George, D. (2015). Nintendo Creators Program Still Falls Short for YouTubers. GameSided. Retrieved from http://gamesided.com/2015/01/29/nintendo-creators-program-still-falls-short-youtubers/

Hernandez, P. (2015). Nintendo’s YouTube Plan is Already Being Panned by YouTubers. Kotaku. Retrieved from http://kotaku.com/nintendos-youtube-plan-is-already-being-panned-by-youtu-1682527904

Nintendo. (2015). About the Nintendo Creators Program. Retrieved from https://r.ncp.nintendo.net/guide/

Nintendo. (2015). Important Request Regarding Video/Channel Registration and Processing Period. Nintendo Creators Program Announcements. Retrieved from https://r.ncp.nintendo.net/news/

Nintendo. (2015). Nintendo Creators Program End User License Agreement. Retrieved from https://r.ncp.nintendo.net/terms/

Nintendo. (2015). Nintendo Creators Program User Guide. Retrieved from https://r.ncp.nintendo.net/guide/

Nintendo. (2015). To our YouTube Creators. Retrieved from https://r.ncp.nintendo.net/creators/

PewDiePie. (2015). Nintendo “sharing” YouTube Ad Revenue. Retrieved from http://pewdie.tumblr.com/post/109571543425/nintendo-sharing-youtube-ad-revenue

Downloads

Published

2015-12-09

Issue

Vol. 2 No. 2 (2015)

Section

Commentary

License

CC BYCopyright for papers and articles published in this journal is retained by the authors, with first publication rights granted to the University of Glasgow. It is a condition of publication that authors license their paper or article under a Creative Commons Attribution Licence.